This is number two on my list of recommending books. It's odd that I pick this book as number two instead of number one since this is the book that inspired me to start blogging, but nonetheless it is worth a read. For anyone interested in business WWGD? provides an interesting prediction of what the future might look like if more companies adapt the style of Google's business concept. The author Jeff Jarvis (the creator of Entertainment Weekly and reporter) takes a look at the world through the eyes of Google and offers business concept solutions that any entrepreneur should really understand about how to integrate the interweb into a business plan. The author is not suggesting Google has all the answers, but instead offers we should borrow from Google's mindset as we think about our own lives/businesses. Really worth the read.
Check out Jeff Jarvis's Blog here http://www.buzzmachine.com/